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Attribution
How we attribute orders to different sources
Attribution Models
What is an attribution model?
An attribution model is a system that defines how you distribute credit across different touchpoints a customer has before making a purchase. A touchpoint (or simply a touch) is any moment when a customer visits your website from an external source. For example, this could be from a paid ad, an email newsletter, an Instagram post, or a QR code. Any time a customer comes to your site for any reason, this is considered a touch. When a customer places an order on your store th
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